Sometimes when you add 2 + 2, it doesn’t equal 4 even if it looked like it did at first glance. On Ike Elliott’s Telecosm blog, he probed into a chart that I posted on bearonbusiness. We referenced the report “Estimating the Exaflood”, published in January, 2008 by Brett Swanson and George Gilder. One of the authors, Swanson, commented on Ike’s blog:
“The chart you posted, which you found on [bearonbusines], is not our chart. George and I never claimed such 500-600% growth in 2007. Not even close. The posted chart appears to be a mix of two distinct data sets and does not even appear to be Cisco’s chart, which is the cite.”
Click here to see the bearonbusiness chart that caused the debate. It is sharp looking, isn’t it?
Swanson and Gilder’s report contained two charts. One spanned from 1990 through 2006. The other spanned from 2005 to 2015. One was titled U.S. Internet Traffic; the other titled U.S. IP Traffic Projection. Note the similarity in names.
Here is the first graph, as it appears in page 8 of the Exaflood report:
This chart shows growth from almost negligable terabytes in 1996 to 700,000 terabytes/month in 2006.
On page 1 of the Swanson/Gilder report, Cisco estimates were used for 2006 through 2011 while Swanson’s was used for 2015. In this chart, the 2007 appears to be 4.3 exabytes or 4,300,000 terabytes. See below.
If you compare 2006 data on both reports, clearly the numbers are materially different (though 2006 is two years ago). I understand that measuring Internet usage is an art, not a science, and we should have realized it was inappropriate to combine the two data sets. Note, though, that Swanson combines Cisco’s estimate with his own future projection of 2015 in the chart above. This is what were doing–but we also tried to tie it to Swanson/Gilder’s historical actuals.
Our goal was to show data that spanned the bubble, the meltdown, and the resurrgence. Clearly the text of the report is clear in their belief of growth between 2006 and 2007–and it is not the large step function implied by our co-mingled graph. We made an error and will be more careful in the future.
Nonetheless, bandwidth is growing fast–and this will persist.


